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#bodiesJennifer Hudson and The Self-Esteem Act

3 comments | January 10th, 2012

TSEA

Jennifer Hudson helps make the case for why we need The Self-Esteem Act, full media disclosure, and truth-in-advertising.  Or maybe it's just an overzealous, photshopping record executive that does.  You be the judge.  (via @Jezebel):

Doing the rounds for her weight-loss memoir I Got This: How I Changed My Ways And Lost What Weighed Me Down, Jennifer Hudson says she's pissed that the Photoshop hobgoblins trimmed her down to within an inch of her life for the cover of her eponymous 2008 album.

"It's like, ‘Where's the rest of me?' They Photoshopped me probably to the size I am now on that cover, when we all know I was nowhere near that," she said. "To me, it did not send out a good message. And it did not represent me well. Did I not just prove that talent is enough if I made it this far? Being who I am, being the size that I am?"  [NYDN] Sign The Self-Esteem Act petition and Support Truth-In-Advertising here  

#bodiesCoverGirl, Taylor Swift and The Self Esteem Act.

1 response | December 22nd, 2011

TSEA

We think it's great that CoverGirl is taking down their Taylor Swift ads because the lashes they show and the lashes you get have nothing to do with each other.  But is the lie they told photographically any more or less significant than the lies any ad or editorial that's photoshopped and digitally-manipulated the human body shows?  Here @OOC HQ, we don't think so. We think it'd be even greater, and help a lot more girls and women (to say nothing of boys and men) feel good about themselves, if truth-in-advertising was proactive and not reactive, and not simply done because and after you've been caught. Photoshopping isn't necessarily bad. Pretending the ideal is real and attainable when it's not is bad, and the consequences of it can be dire. If you agree, and if you support transparency and truth-in-advertising, we hope you'll sign and forward this:

 

http://www.change.org/petitions/congress-sponsor-and-pass-the-self-esteem-act?share_id=KhdxhnxDwt&pe=pce

#bodiesThe Vagina is Becoming Big Business

5 comments | November 10th, 2011

no one would know

This article's a bit old, a month or so, but we've been busy.  It's so good, we're just reprinting it here.  You can find the original here.

By MAE ANDERSON, AP Retail Writer

NEW YORK (AP) — Celebrities are gabbing about it openly. A growing number of grooming products cater to it. And a recent TV commercial hails it as "the cradle of life" and "the center of civilization."

The vagina is becoming big business.

A generation that grew up with more graphic language and sexual images in the media is forgoing the decades-old practice of tiptoeing around female genitalia in favor of more open dialogue about it. To reach digital-age 20- and 30-somethings, who also have shortened attention spans, marketers are using ads that are edgier, more frank and sometimes downright shocking.

"Gen Y people are more relaxed about their bodies, so there's more attention to products that people would have been embarrassed to talk about before," says Deborah Mitchell, executive director for the Center for Brand and Product Management at the University of Wisconsin School of Business. "It's part of this trend of women saying, 'Hey, we're not ...

#bodies…A Stupid Waste of Time

17 comments | November 9th, 2011

stupid waste

(By OOC and via TheGirlRevolution.com)

So you might have heard about The Self-Esteem Act we've proposed, requiring "Truth in Advertising" labeling be attached to any ad or editorial that meaningfully changes the human form through digital manipulation, like photoshopping.  It's our hope that the Act might help contribute to stemming the epidemic cirsis of confidence affecting girls and women.  Not everyone agrees with us.

We bumped into the story below (reposted here with the author's permission) at TheGirlRevolution.com.  We love their site, their vision and mission, and everything they're trying to do.  We also love that they disagree with us so openly and productively and allowed us to disagree with them, equally. 

A large part of what we're hoping to accomplish with and through The Self-Esteem Act is to help mainstream a conversation about the aforementioned epidemic  - because no matter what the right answers are, they'll happen faster and with greater scale if the problems come to be understood and recognized at a mainstream level. Dissent (productive dissent) helps do this. 

And, we don't pretent to suggest that the act is the final answer or ...

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